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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

3. Clean URL - Wikipedia

   en.wikipedia.org/wiki/Clean_URL

   Clean URLs (also known as user-friendly URLs, pretty URLs, search-engine–friendly URLs or RESTful URLs) are web addresses or Uniform Resource Locators (URLs) intended to improve the usability and accessibility of a website, web application, or web service by being immediately and intuitively meaningful to non-expert users.

4. Web design - Wikipedia

   en.wikipedia.org/wiki/Web_design

   One popular tool in web design is UX Design, it is a type of art that designs products to perform an accurate user background. UX design is very deep. UX is more than the web, it is very independent, and its fundamentals can be applied to many other browsers or apps. Web design is mostly based on web-based things.

5. Responsive web design - Wikipedia

   en.wikipedia.org/wiki/Responsive_web_design

   Luke Wroblewski has summarized some of the RWD and mobile design challenges and created a catalog of multi-device layout patterns. [15] [16] [17] He suggested that, compared with a simple HWD approach, device experience or RESS (responsive web design with server-side components) approaches can provide a user experience that is better optimized for mobile devices.

6. Website audit - Wikipedia

   en.wikipedia.org/wiki/Website_audit

   Website audit is a full analysis of all the factors that affect a website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance. [1]

7. Link building - Wikipedia

   en.wikipedia.org/wiki/Link_building

   Since then, Google's web spam team has attempted to prevent the manipulation of their search results through link building. Major brands including J.C. Penney, BMW, Forbes, Overstock.com, and many others have received severe penalties to their search rankings for employing spammy and non-user friendly link building tactics. [13]