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Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread. ... For example, Rogers discussed a situation ...
The sociological theory of diffusion is the study of the diffusion of innovations throughout social groups and organizations. The topic has seen rapid growth since the 1990s, reflecting curiosity about the process of social change and "fueled by interest in institutional arguments and in network and dynamic analysis."
Crossing the Chasm is an adaptation of an innovation-adoption model called diffusion of innovations theory created by Everett Rogers, The author argues there is a chasm between the early adopters of the product (the technology enthusiasts and visionaries) and the early majority (the pragmatists).
The rate of diffusion is the speed with which the new idea spreads from one consumer to the next. Adoption is the reciprocal process as viewed from a consumer perspective rather than distributor; it is similar to diffusion except that it deals with the psychological processes an individual goes through, rather than an aggregate market process.
Expansion diffusion: an innovation or idea that develops in a source area and remains strong there, while also spreading outward to other areas. This can include hierarchical, stimulus, and contagious diffusion. Relocation diffusion: an idea or innovation that migrates into new areas, leaving behind its origin or source of the cultural trait.
In diffusion of innovation theory, a pro-innovation bias is a belief that innovation should be adopted by the whole society without the need for its alteration. [ 1 ] [ 2 ] The innovation's "champion" has a such strong bias in favor of the innovation, that they may not see its limitations or weaknesses and continue to promote it nonetheless.
Rogers generalized the diffusion process to innovations outside the agricultural sector of the midwestern USA, and successfully popularized his generalizations in his widely acclaimed 1962 book Diffusion of Innovations [14] (now in its fifth edition).
Diffusion can only occur within a social system, therefore that system's established social structure affects the innovation's diffusion. Instead of judging an innovation on its qualities, diffusion of innovation views success as an indication of the connectivity of the network structure in which it happens to be situated: whether that society ...