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Brand associations refers to a set of information nodes held in memory that form a network of associations and are linked to a key variable. For example, variables such as brand image, brand personality, brand attitude, brand preference are nodes within a network that describes the sources of brand-self congruity.
Marketing to health-care providers takes three main forms: activity by pharmaceutical sales representatives, provision of drug samples, and sponsoring continuing medical education (CME). [1] The use of gifts, including pens and coffee mugs embossed with pharmaceutical product names, has been prohibited by PHRMA ethics guidelines since 2008.
The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.
Openclipart, also called Open Clip Art Library, is an online media repository of free-content vector clip art.The project hosts over 160,000 free graphics and has billed itself as "the largest community of artists making the best free original clipart for you to use for absolutely any reason".
The article Alliance HealthCare Services Unveils New Brand Identity and Launches New Website originally appeared on Fool.com. Try any of our Foolish newsletter services free for 30 days .
This is one of the largest collections of public domain images online (clip art and photos), and the fastest-loading. Maintainer vets all images and promptly answers email inquiries. Open Clip Art – This project is an archive of public domain clip art. The clip art is stored in the W3C scalable vector graphics (SVG) format.
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Health technology is defined by the World Health Organization as the "application of organized knowledge and skills in the form of devices, medicines, vaccines, procedures, and systems developed to solve a health problem and improve quality of lives". [1]