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Additionally, small-business owners can do market research without needing a team of experts to investigate the customer experience. They can simply ask customers how they can better serve them ...
Many small business owners put in long hours to help their ideas prove fruitful, a phenomenon called sweat equity. According to a New York Enterprise Report cited by SCORE, 33 percent of small ...
Although small businesses have close relationships with their existing customers, finding new customers and reaching new markets is a major challenge for small business owners. Small businesses typically find themselves strapped for time to do marketing, as they have to run the day-to-day aspects of the business.
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Small business owners often grapple with debt management due to limited resources and unforeseen market challenges. This can lead to mounting interest and ballooning debt, which hampers growth and ...
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