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Beginning in the 1940s, researchers began to see patterns under the perspective of the uses and gratifications theory in radio listeners. [14] [15] Early research was concerned with topics such as children's use of comics and the absence of newspapers during a newspaper strike. An interest in more psychological interpretations emerged during ...
Herta Herzog-Massing (August 14, 1910 – February 25, 2010) was an Austrian-American social scientist specializing in communication studies.Her most prominent contribution to the field, an article entitled "What Do We Really Know About Daytime Serial Listeners?", is considered a pioneering work of the uses-and-gratifications approach and the cognitive revolution in media research.
The same fundamental principle applies however, the person will make the decision based on what brings the most gratification. [2] Communication behavior is goal-directed, purpose-driven, and motivated in U & G. People use communication to satisfy their needs or desires while the media competes with other forms of communication.
[2] Among the subjects of the Project's first studies were soap operas, known as radio dramas at the time. Herta Herzog authored an article on this research, titled "What Do We Really Know About Daytime Serial Listeners?" It is considered a pioneering work of the uses-and-gratifications approach and the use of psychology research methods in ...
Ruggiero (often translated Rogero in English) is a leading character in the Italian romantic epics Orlando Innamorato by Matteo Maria Boiardo and Orlando Furioso by Ludovico Ariosto. Ruggiero had originally appeared in the twelfth-century French epic Aspremont , reworked by Andrea da Barberino as the chivalric romance Aspramonte . [ 1 ]
2.Table of Contents 3.Uses and Gratifications Model 4.History of Theory-Stages-Development 5.Research Examples-New Media-other interesting applications of the theory in research across psychology to motivation theory 6.Theory criticism 7.See Also (links within Wikipedia and elsewhere on the web) 8.References
Ray Romano is reflecting on his kids' upbringing and the impact his fame may have had on it.. Sitting down with PEOPLE, the 66-year-old actor discusses the upcoming documentary Romano Twins, which ...
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