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Beginning in the 1940s, researchers began to see patterns under the perspective of the uses and gratifications theory in radio listeners. [14] [15] Early research was concerned with topics such as children's use of comics and the absence of newspapers during a newspaper strike. An interest in more psychological interpretations emerged during ...
The same fundamental principle applies however, the person will make the decision based on what brings the most gratification. [2] Communication behavior is goal-directed, purpose-driven, and motivated in U & G. People use communication to satisfy their needs or desires while the media competes with other forms of communication.
Herta Herzog-Massing (August 14, 1910 – February 25, 2010) was an Austrian-American social scientist specializing in communication studies.Her most prominent contribution to the field, an article entitled "What Do We Really Know About Daytime Serial Listeners?", is considered a pioneering work of the uses-and-gratifications approach and the cognitive revolution in media research.
[5] A third research project was that of listening habits. Because of this, a new method was developed to survey an audience – this was dubbed the Little Annie Project. The official name was the Stanton-Lazarsfeld Program Analyzer. This allowed one not only to find out if a listener liked the performance, but how they felt at any individual ...
2.Table of Contents 3.Uses and Gratifications Model 4.History of Theory-Stages-Development 5.Research Examples-New Media-other interesting applications of the theory in research across psychology to motivation theory 6.Theory criticism 7.See Also (links within Wikipedia and elsewhere on the web) 8.References
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Ray Romano is reflecting on his kids' upbringing and the impact his fame may have had on it.. Sitting down with PEOPLE, the 66-year-old actor discusses the upcoming documentary Romano Twins, which ...