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Cinzano vermouths date back to 1757 and the Turin herbal shop of two brothers, Giovanni Giacomo and Carlo Stefano Cinzano, who created a new "vermouth rosso" (red vermouth) using "aromatic plants from the Italian Alps in a [still-secret] recipe combining 35 ingredients (including marjoram, thyme, and yarrow)". [2]
The brand may have given the American martini vermouth and gin cocktail its name (an early recipe for which is known from 1888), though other speculations on the cocktail's etymology exist. [1] [2] In 1892 the business was taken over by Rossi's four sons; control passed to his grandsons in 1930.
The company has been involved in motor racing sponsorship under the Martini Racing banner since 1968, [4] and was a minor sponsor of Scuderia Ferrari until 2008. From 2014 to 2018 Martini was the title sponsor of Williams F1, with the team officially called "Williams Martini Racing", and the car in the traditional Martini racing colors.
A collection of vermouth and quinquina bottles, including Noilly Prat Extra Dry, Lillet Blanc, Dolin Rouge, and Martini & Rossi Rosso. Consumption of wines fortified with herbs or roots is believed to have begun in China at least as early as the Shang and Western Zhou dynasties (1250–1000 BC). [11]
These 20 Black-owned and founded alcohol brands should be on your radar, including wine and spirits from the Curry family, McBride Sisters, Issa Rae, and more.
The historical headquarters of the company in Asti. Giulio Cocchi Spumanti is a winery based in Asti, in the Italian Piedmont region, since 1891. [1] The company was founded by Giulio Cocchi, a pastry chef originally from Tuscany who moved his business to the north-western Italian town of Asti in the late 19th century. [2]
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