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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
Databases and search engines differ substantially in terms of coverage and retrieval qualities. [1] Users need to account for qualities and limitations of databases and search engines, especially those searching systematically for records such as in systematic reviews or meta-analyses. [ 2 ]
Incisive Media purchased Search Engine Watch from MecklerMedia (now Jupitermedia) for $43 million in 2005 [8] that year. Just over a year after the purchase, Sullivan announced his resignation from guiding the series on August 29, 2006 [ 9 ] after a contract dispute but later agreed [ 10 ] to run two further shows in the US and speak at a third ...
Jill Whalen is an Ashland, Massachusetts based former search engine optimization consultant (SEO), speaker and writer. Whalen was the CEO of High Rankings, and co-founded Search Engine Marketing New England. She was a regular speaker at Search Engine Strategies Conferences. High Rankings included a top-rated SEO discussion forum. [1]
The term "search engine marketing" was popularized by Danny Sullivan in 2001 [15] to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.
Published by O'Reilly, the book was named Search Engine Land's Best SEO Book of 2009. [39] Spencer and his co-authors came out with the second edition of The Art of SEO in 2012, and the third edition in 2015. Spencer is author of Google Power Search, an advanced Google search manual, published in 2011 by O'Reilly. [40]
The book is aimed at teaching marketers, designers and entrepreneurs the strategic nature of search engine optimization as well as the SEO forces at play in web design and social media. Excerpts from SEO for Growth have appeared in Entrepreneur, Copyblogger, and Search Engine Journal as well as on MSNBC.