Search results
Results from the WOW.Com Content Network
From the line extension to brand extension, however, there are many different types of extension such as "brand alliance", [12] co-branding [13] [14] or "brand franchise extension". [15] Tauber (1988) suggests seven strategies to identify extension cases such as product with parent brand's benefit, same product with different price or quality, etc.
For example, Walmart is widely known for its low prices and availability, so this consumer image of the brand would not impact the company negatively. Whereas, if Prada were to start selling a downward product line of low quality, low priced goods this would impact the brand's high status, exclusivity and luxurious image negatively.
"Embrace, extend, and extinguish" (EEE), [1] also known as "embrace, extend, and exterminate", [2] is a phrase that the U.S. Department of Justice found [3] was used internally by Microsoft [4] to describe its strategy for entering product categories involving widely used open standards, extending those standards with proprietary capabilities, and using the differences to strongly disadvantage ...
Price lining is a method of pricing different products for a limited number of prices. This strategy allows ease of administering and companies are able to predict their markets of customers and profits much easier. Dollar Store is an excellent example of price lining as most products sold there are $1. [4]
Representatives from Ohio State University Extension, USDA/NRCS and the Farm Service Agency will discuss feed alternatives, feed management strategies, Federal and State drought "disaster ...
Research geared towards life extension strategies in various organisms is currently under way at a number of academic and private institutions. Since 2009, investigators have found ways to increase the lifespan of nematode worms and yeast by 10-fold; the record in nematodes was achieved through genetic engineering and the extension in yeast by ...
Ansoff pointed out that a diversification strategy stands apart from the other three strategies. Whereas, the first three strategies are usually pursued with the same technical, financial, and merchandising resources used for the original product line, the diversification usually requires a company to acquire new skills and knowledge in product development as well as new insights into market ...
Put the phone down and grab a book. Whether you prefer a steamy romance novel, a fascinating piece of nonfiction, or a moody mystery, reading boasts tons of benefits for your brain.