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Uses and gratifications theory was developed from a number of prior communication theories and research conducted by fellow theorists. The theory has a heuristic value because it gives communication scholars a "perspective through which a number of ideas and theories about media choice, consumption, and even impact can be viewed". [11] [12] [13]
Gratification is an outcome of specific situations and is induced through the completion of and as a consequence of these situations. Specifically, gratification may be experienced after achieving a long-term goal, such as graduating from college, buying one's first house, or getting one's dream job. [citation needed]
Social Learning Theory, similar to Uses and Gratifications Theory, is based on the gratification of an individual, but differs in that it is based more on behavior rather than decision making. Albert Bandura is said to be the forerunner of this theory. Each individual will make decisions based on anticipation.
Maturity is learning to endure the pain of deferred gratification. Freud argued that "an ego thus educated has become 'reasonable'; it no longer lets itself be governed by the pleasure principle, but obeys the reality principle, which also, at bottom, seeks to obtain pleasure, but pleasure which is assured through taking account of reality ...
Delayed gratification, or deferred gratification, is the ability to resist the temptation of an immediate reward in favor of a more valuable and long-lasting reward later. It involves forgoing a smaller, immediate pleasure to achieve a larger or more enduring benefit in the future. [ 1 ]
The theory is you can reset your brain’s reward system by taking a break from behaviors you find harmful and want to change. A quick search on TikTok yields thousands of hits on “dopamine ...
The concept of parasocial interaction became increasingly attractive to mass communication scholars as more active views of the audience emerged in the second half of the 20th century—especially uses and gratification theory—and numerous empirical studies have utilized the idea to explore PSI’s antecedents, correlates, and consequences. [4]
David Gorski, a veteran debunker of pseudoscience, identifies "hubris, arrogance, and ego gratification" as traits of trained physicians who turn into quacks and anti-vaxxers.