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Pernod Ricard (French: [pɛʁno ʁikaʁ]) is a French company best known for its anise-flavoured pastis apéritifs Pernod Anise and Ricard Pastis (often referred to simply as Pernod or Ricard). The world's second-largest wine and spirits seller, [ 3 ] it also produces several other types of pastis.
In 1975, the companies of Ricard and Pernod Fils, the two largest French aniseed aperitif producers and fierce competitors, [12] merged creating the Pernod Ricard group, which currently owns the Ricard company. [13] After the merger, in 1978, Patrick Ricard became the CEO of the Pernod Ricard group which he held until his death on 17 August 2012.
Pernod Fils (French pronunciation: [pɛʁnoˈfis]) was the most popular brand of absinthe throughout the 19th century until it was banned in 1915. During the Belle Époque , the Pernod Fils name became synonymous with absinthe, and the brand represented the de facto standard of quality by which all others were judged.
Pastis has a dark transparent yellow colour when neat. Diluting it with water changes its colour to a milky soft yellow. Pastis is normally diluted with water before drinking, generally five volumes of water for one volume of pastis, but often neat pastis is served together with a jug of water for the drinker to blend together according to preference.
Seagram was broken up in 2001, and Martell was acquired by Pernod Ricard. [13] Pernod repositioned the brand, making efforts to attract new consumers with multiple new product lines: Martell XO (released 2005), Martell Création Grand Extra (released 2007, in a bottle designed by the artist and glass designer Serge Mansau), L'Or de Jean Martell ...
Pages in category "Pernod Ricard brands" The following 54 pages are in this category, out of 54 total. This list may not reflect recent changes. 0–9. 100 Pipers; A.
Pernod Ricard brands (54 P) C. Chivas Brothers (1 C, 20 P) I. Irish Distillers (1 C, 4 P) P. Pernod Ricard people (3 P) Pages in category "Pernod Ricard"
Jacquillat started out as a management assistant, then becoming administrative director and finally secretary general. Placed in charge of the merger with the Ricard group in 1974, he contributed to the creation of Pernod Ricard consequent to which he became 'Directeur General' (CEO) from 1977 to 2000, then Director and Vice President until 2004.