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In early 2008, sales of the Aunt Bessie's Homestyle mashed potato doubled when it featured in Delia Smith's How to Cheat at Cooking for use in a shepherd's pie. [14] The same year, the company name was changed to Aunt Bessie's Ltd. [15] In its list of Britain's biggest brands, The Grocer ranked Aunt Bessie's at 50 in 2016 and 55 in 2017.
In 1974, Butlin's leisure company asked the bakery to create a Yorkshire pudding for its holiday camps which led to the development of the Aunt Bessie's brand as of 2016 producing 20 million Yorkshire puddings a week. [5] The company acquired Abel & Cole in 2012 and The Food Doctor in 2016. [6] The company sold Aunt Bessie's to Nomad Foods in 2018.
In April 2018, Nomad Foods completed its purchase of Goodfella's Pizza, previously owned by 2 Sisters Food Group, for €225 million, and in June 2018, it agreed to acquire British frozen food maker Aunt Bessie's for €280 million.
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Chitterlings sometimes are battered and fried after the stewing process and commonly are served with apple cider vinegar and hot sauce as condiments. Attempts have been made to modernize the dish with microwaveable chitterling snacks developed in the 2010s. [13] Chitterlings have a strong connection with African-American soul food in the U.S
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