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Fruit of the Loom is one of the largest manufacturers and marketers of underwear, printable T-shirts and fleece for the activewear industry, casualwear, women's jeanswear, and childrenswear. The company employs more than 32,400 people worldwide. [citation needed] The company is a vertically integrated manufacturer.
Mostly worn by young girls under the age of 12, these undergarments are intended for young girls that is a developmental stepping stone between training pants and adult female undergarments. They are inspired by Saturday morning cartoons , movies, and video games intended for a young female audience.
Underoos is a brand of underwear primarily for children, produced by the Fruit of the Loom company. The packages include a matching top and bottom for either boys or girls, featuring a character from popular entertainment media, especially superhero comics , animated programs , and fantasy/science fiction .
The company sold its 'Vanity Fair Intimates' lingerie business to Fruit of the Loom for US$350 million in cash on January 23, 2007. [11] Later that month, VF acquired Eagle Creek. Also in 2007, VF acquired Majestic Athletic on February 28, followed by a $885-million purchase of 7 for all Mankind and Lucy Activewear on July 26. [12]
16,000 five-star fans and counting are crazy for these smooth, tag-free, no-show panties. The cozy, premium stretch underwear offers a flexible fit with no visible panty lines.
In the 1960s and 1970s, they started introducing sportops, a pocket T-shirt, and fashionable underwear made of nylon. [ citation needed ] In 1976, BVD was purchased by Fruit of the Loom . The company filed for bankruptcy in 1999 and was purchased by Berkshire Hathaway in 2001.
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