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Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products , swag [ 1 ] ( mass nouns ), or freebies ( count nouns ), are used in marketing and sales .
Originally, Myron specialized in the imprinting and personalization of pocket calendars, pens, and a variety of business gifts. In the 1950s Myron moved from its New York City location to a three-car garage in Englewood, New Jersey. With the help of a handful of employees, products were distributed to nearly 2,000 customers.
The company was founded under the name Bonne Impression in 1995 in Paris, France by current President and CEO Robert Keane. [6] It was a direct marketer of desktop publishing software and pre-printed laser-printer-compatible specialty papers for printing brochures, stationery and business cards from the desktops – focused on small business customers.
With over 3,500 Owner/Operators, Press-A-Print is the largest group of independent specialty printers/distributors. [2] [3] Press-A-Print's investment programs offer a complete business platform, consisting of a range of equipment, supplies, training and services for creating, managing and growing a specialty printing business.
4imprint Group plc is a direct marketer of promotional merchandise based in London, England. [ 2 ] [ 5 ] [ 8 ] It has offices in the United States , United Kingdom , and Europe . It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index .
Additional types of specialized pens are used in specific types of applications and environments such as in artwork, electronics, digital scanning and spaceflight, and computing. The following is a list of pen types, brands and/or manufacturing companies of those writing implements. Related items are listed as well.
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