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The Media Equation is a general communication theory that claims people tend to assign human characteristics to computers and other media, and treat them as if they were real social actors. [1] The effects of this phenomenon on people experiencing these media are often profound, leading them to behave and to respond to these experiences in ...
McLuhan is famous for critiquing the different types of cultural and material processes that are made available between print media (like books and magazines) and electronic media like television, radio, and film. While print requires thinking that is linear, chronological, and separate from the thinking of others, electronic media are ...
Media studies does not appear to be taught in the state of New South Wales at a secondary level. In Victoria, the VCE media studies course is structured as: Unit 1 – Representation, Technologies of Representation, and New Media; Unit 2 – Media Production, Australian Media Organisations; Unit 3 – Narrative Texts, Production Planning; and ...
The circuit of culture is a theory or framework used in the area of cultural studies. The theory was devised in 1997 by a group of theorists when studying the Walkman cassette player. The theory suggests that in studying a cultural text or artifact you must look at five aspects: its representation, identity , production, consumption and regulation.
He was the author of eight academic books, including Power Plays, Power Works (1993), Understanding Popular Culture (1989), Reading the Popular (1989), and the influential Television Culture (1987). Fiske was also a media critic , examining how cultural meaning has been created in American society, and how debates over issues such as race have ...
New media studies is an academic discipline that explores the intersections of computing, science, the humanities, and the visual and performing arts.Janet Murray, a prominent researcher in the discipline, describes this intersection as "a single new medium of representation, the digital medium, formed by the braided interplay of technical invention and cultural expression at the end of the ...
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
Among theorists working within contemporary culture, this field of study often overlaps with film studies, psychoanalytic theory, sex studies, queer theory, and the study of television; it can also include video game studies, comics, traditional artistic media, advertising, the Internet, and any other medium that has a crucial visual component.
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