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No Fear is an American lifestyle clothing brand that was created in 1989 by Tommy Middleton, Mark Simo, Brian Simo, Boris Said, and Marty Moates. [1] No Fear Inc. products are sold at various retail stores and company-owned stores. There are also energy drinks under the same brand, in a joint venture with South Beach Beverage Company.
Make it catchy Slogans and ad campaigns can be make-or-break for companies both new and old. Brands are notorious for quick, light, and catchy slogans expertly crafted to stick in your mind for days.
Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation and increase memorability. [3] Slogans often unify diverse corporate advertising pieces across different mediums. [2] Slogans may be accompanied by logos, brand names, or musical jingles. [4]
In 2011, "Adidas is all in" became the global marketing strategy slogan for Adidas. The slogan aimed to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street, music and pop culture. There appears to be connection with the phrase "all-in" meaning "exhausted" in some English speaking ...
Lastly, leaving the brand name out of the slogan will have a positive effect on the likability of the brand itself. [5] Advertisers must keep into consideration these factors when creating a slogan for a brand, as it clearly shows a brand is a very valuable asset to a company, with the slogan being one of the three main components to a brands ...
In the 1930s "The Great Lee Success Story" advertisements were launched that led to Lee's slogan "The Jeans that Built America". [3] Within the United States, the company spends more than $40 million per year on advertising. In 2009, Olson was appointed as the lead interactive agency for the American brand and redesigned their website.
From 1992 to 1999, the brand's main slogan was "Just wait'll we get our Hanes on you." [12] The slogan was revived in 2005, with celebrity endorsements including Michael Jordan, Matthew Perry and Marisa Tomei, as "Look who we've got our Hanes on now." [12] In 1996, Hanes was a major sponsor of the Atlanta Olympics.
Carhartt has gained popularity within the hip-hop community, with notable rappers such as Tupac and Dr. Dre wearing the brand. Carhartt jackets and their evolution as fashion items were featured prominently at the Bronx Museum of the Arts exhibition entitled "One Planet Under a Groove: Hip-Hop and Contemporary Art" in 2002. [20] [6]