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However, there was also another series of print ads which were more focused on Apple's brand image than specific products. They featured a portrait of one of the historic figures shown in the television ad, with a small Apple logo and the words "Think Different" in one corner (with no reference to the company's products).
The success of Apple Stores have had significant influence over other consumer electronics retailers, who have lost traffic, control and profits due to a perceived higher quality of service and products at Apple Stores. [41] Apple's brand loyalty among consumers causes long lines of hundreds of people at new Apple Store openings or product ...
In 1984, Apple's "1984" Super Bowl advertisement was created by advertising agency Chiat\Day. In 1986, CEO John Sculley replaced Chiat\Day with BBDO. [6] In 1997, under CEO Gil Amelio, BBDO pitched a new brand campaign with the slogan "We're back" to an internal marketing meeting at the then struggling Apple.
Created by the ad agency Chiat/Day and Apple , “1984” elevated Super Bowl ads to a whole new level. Today, tech historians, ad pros, and techies alike all look back at the commercial not only ...
An ad for Apple’s new iPad Pro shows a piano, turntables, cans of paint and other tools of creative expression crushed in a giant hydraulic press. Some viewers say it sends a dispiriting message.
The Apple brand has been a key component in the tech giant's rise to become the world's largest publicly traded company. Over the years, the company has set trends in advertising (with the 1984 ...
Commercials, advertising campaigns, slogans, and characters used to promote the Apple brand. Pages in category "Apple Inc. advertising" The following 27 pages are in this category, out of 27 total.
As part of its newest web ad campaign, Apple has been taking to various outlets (email, Twitter, and news interviews) to issue a barrage of messages that highlight the user-experience accolades ...