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The ad showed an unnamed heroine (played by Anya Major) wearing orange shorts, red running shoes, and a white tank top with a Picasso-style picture of Apple's Macintosh computer, running through an Orwellian world to throw a sledgehammer at a TV image of Big Brother — an implied representation of IBM played by David Graham.
"1984" is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott.
Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1]
Created by the ad agency Chiat/Day and Apple , “1984” elevated Super Bowl ads to a whole new level. Today, tech historians, ad pros, and techies alike all look back at the commercial not only ...
Apple, a company famous in large part for its effective and stylish marketing, crushed it with its newest ad — literally, but not metaphorically.
An ad for Apple’s new iPad Pro shows a piano, turntables, cans of paint and other tools of creative expression crushed in a giant hydraulic press. Some viewers say it sends a dispiriting message.
The "Get a Mac" campaign was a television advertising campaign created for Apple Inc. (Apple Computer, Inc. at the start of the campaign) by TBWA\Media Arts Lab, the company's advertising agency, that ran from 2006 to 2009. [1] [2] The advertising campaign ran in the United States, Canada, Australia, New Zealand, the United Kingdom, Japan, and ...
As part of its newest web ad campaign, Apple has been taking to various outlets (email, Twitter, and news interviews) to issue a barrage of messages that highlight the user-experience accolades ...