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Wow Philippines (stylized as WOW Philippines) was a tourism marketing campaign used to promote tourism in the Philippines from 2002 to 2012.
In 2003, the Department of Tourism initiated one of its most successful tourism promotion projects, Wow Philippines, under Secretary Richard Gordon. [citation needed] The latest improvements [clarification needed] in the tourism industry in the country came about with the passage of Republic Act No. 9593 or the "Tourism Act of 2009." [citation ...
Launched in 2010, it replaced the WOW Philippines campaign that was launched in 2002. The tourism slogan and the associated logo used for the campaign were controversial and received mostly negative reception from the Filipino public, even leading to the resignation of the country's then-Tourism Secretary, Alberto Lim.
The tourism agency selected BBDO Guerrero once again over three other agencies for the brand refresh. BBDO Guerero unveiled a new logo for the campaign. The campaign relied heavily on the use of social media. [5] The campaign was replaced by "Love the Philippines" campaign in June 2023. [6]
Gordon's flagship marketing campaign "Wow Philippines" earned recognition from the ITB Berlin tourism trade fair in 2001 and 2002. Gordon was elected Commissioner for East Asia and the Pacific at the World Tourism Organization in 2002 and chairman of the Pacific Asia Travel Association in 2003.
In the US, it's common for children to leave Santa Claus milk and cookies. But this tradition looks different for children around the world. In Ireland, some families leave Santa a pint of Guinness.
Conrad Manila was designed by WOW Architects. [2] The firm was also responsible for the interior design of the building. [3] On March 7, 2013, SM Hotels and Conventions Corporation announced that they reached an agreement with Hilton Worldwide, the operator of the Conrad Hotels hotel brand, that the SM subsidiary would manage Conrad Manila. The ...
Gerasimov said that the deployment of U.S. missiles in Europe and Asia was stoking "a strategic offensive arms race", with a build-up of U.S. forces in the Philippines of particular concern to Russia.