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Wow Philippines (stylized as WOW Philippines) was a tourism marketing campaign used to promote tourism in the Philippines from 2002 to 2012.
The tourism agency selected BBDO Guerrero once again over three other agencies for the brand refresh. BBDO Guerero unveiled a new logo for the campaign. The campaign relied heavily on the use of social media. [5] The campaign was replaced by "Love the Philippines" campaign in June 2023. [6]
In 2003, the Department of Tourism initiated one of its most successful tourism promotion projects, Wow Philippines, under Secretary Richard Gordon. [citation needed] The latest improvements [clarification needed] in the tourism industry in the country came about with the passage of Republic Act No. 9593 or the "Tourism Act of 2009." [citation ...
Launched in 2010, it replaced the WOW Philippines campaign that was launched in 2002. The tourism slogan and the associated logo used for the campaign were controversial and received mostly negative reception from the Filipino public, even leading to the resignation of the country's then-Tourism Secretary, Alberto Lim.
Gordon's flagship marketing campaign "Wow Philippines" earned recognition from the ITB Berlin tourism trade fair in 2001 and 2002. Gordon was elected Commissioner for East Asia and the Pacific at the World Tourism Organization in 2002 and chairman of the Pacific Asia Travel Association in 2003.
In January 2020, Trip.com partnered with British Airways and Iberia on the New Distribution Capability (NDC) standard to offer a more complete inventory on the website. [15] In June 2021, Trip.com expanded its partnership with TripAdvisor. [16] In February 2023, Trip.com launched TripGen, an artificial intelligence-based chatbot based on OpenAI ...
Conrad Manila was designed by WOW Architects. [2] The firm was also responsible for the interior design of the building. [3] On March 7, 2013, SM Hotels and Conventions Corporation announced that they reached an agreement with Hilton Worldwide, the operator of the Conrad Hotels hotel brand, that the SM subsidiary would manage Conrad Manila. The ...
Magicline Express Corporation – plies Sapang Palay To Baclaran And Palmera, San Jose del Monte To Baclaran; Malanday Metro Link – plies Malanday, Valenzuela to Alabang and Baclaran. Maluto Transportation and Travel Corp. [12] – (also known as Igan The Friendly Bus) – plying Alabang (South Station) – Plaza Lawton via Las Piñas and ...