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Wood type in close-up. In letterpress printing, wood type is movable type made out of wood.First used in China for printing body text, wood type became popular during the nineteenth century for making large display typefaces for printing posters, because it was lighter and cheaper than large sizes of metal type.
Plakatstil and Sachplakat are both early 20th-century German poster styles, but they have distinct approaches to visual communication. Plakatstil, or "poster style," emerged around 1905, pioneered by artists like Lucian Bernhard. This style focuses on extreme simplicity, using flat, high-contrast colors, bold typography, and minimal detail.
A 1969 Swiss poster in International Typographic Style A 1959 Swiss poster. The style emerged from a desire to represent information objectively, free from the influence of associated meaning. The International Typographic Style evolved as a modernist graphic movement that sought to convey messages clearly and in a universally straightforward ...
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French Clarendon designs were often created in wood type, used for large-print letters on posters. They are often associated with "wild-west" printing and seen on circus posters and wanted notices in western movies, although the style was really used in many parts of the world during this period. The style is sometimes called "circus letter".
Print design, a subset of graphic design, is a form of visual communication used to convey information to an audience through intentional aesthetic design printed on a tangible surface, designed to be printed on paper, as opposed to presented on a digital platform. A design can be considered print design if its final form was created through an ...
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