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A 1969 Swiss poster in International Typographic Style A 1959 Swiss poster. The style emerged from a desire to represent information objectively, free from the influence of associated meaning. The International Typographic Style evolved as a modernist graphic movement that sought to convey messages clearly and in a universally straightforward ...
Armin Hofmann, Poster for Kunsthalle Basel, 1959. Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.
Although Bodoni and Didot fuelled their designs with the calligraphic practices of their time, they created new forms that collided with typographic tradition and unleashed a strange new world, where the structural attributes of the letter-serif and stem, thick and thin strokes, vertical and horizontal stress-would be subject to bizarre ...
Fella is one of the most extreme example of a typographer who is able to achieve the same creative freedom as the painters and sculptors he promoted in catalogs and posters. [8] When Fella started making hand-hewn typography, he mirrored earlier "words in freedom" produced by Dadaist, Surrealist, and Futurist.
Wolfgang Weingart is credited with developing New Wave typography in the early 1970s at the Basel School of Design, Switzerland. [2] [3] New Wave along with other postmodern typographical styles, such as Punk and Psychedelia, arose as reactions to International Typographic Style or Swiss Style which was very popular with corporate culture.
It just happened that the students picked up—and misinterpreted—a so-called 'Weingart style' and spread it around." [6] In 2014, the Museum of Design in Zurich presented a retrospective of Weingart’s work. Weingart: Typography was the first exhibition in Switzerland which featured his personal work as well as results from his teaching.
The following is a list of typefaces designed by Frederic Goudy.. Goudy was one of America's most prolific designers of metal type. He worked under the influence of the Arts and Crafts movement, and many of his designs are old-style serif designs inspired by the relatively organic structure of typefaces created between the fifteenth and eighteenth centuries, following the lead of earlier ...
The annual Student Assessment, started in 1975, allows students to gain entry to the ISTD. [7] This is achieved by assessment of their work applied to a rigorous brief (five new project briefs are published in October each year), and is open to those registered on a recognised full-time undergraduate or postgraduate course.
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