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[citation needed] In their study, they found that correlations between individual GS and non-corresponding GOs were generally much lower, indicating considerable promise for a sought versus obtained conceptualization of uses and gratifications. [23] Palmgreen et al. conducted an investigation in 1985 that provides support for a process model of ...
The concept of parasocial interaction became increasingly attractive to mass communication scholars as more active views of the audience emerged in the second half of the 20th century—especially uses and gratification theory—and numerous empirical studies have utilized the idea to explore PSI’s antecedents, correlates, and consequences.
Herta Herzog-Massing (August 14, 1910 – February 25, 2010) was an Austrian-American social scientist specializing in communication studies.Her most prominent contribution to the field, an article entitled "What Do We Really Know About Daytime Serial Listeners?", is considered a pioneering work of the uses-and-gratifications approach and the cognitive revolution in media research.
Elihu Katz (Hebrew: אליהוא כ"ץ, 21 May 1926 – 31 December 2021) was an American-Israeli sociologist and communication scientist whose expertise was uses and gratifications theory. He authored over 20 books and 175 articles and book chapters during his lifetime and is acknowledged as one of "the founding fathers of regular television ...
Picture this: you have the day off, you’ve just wrapped up a festive feast with your family, and everyone mutually agrees to go their separate ways so they can sleep for an hour or two — no ...
Whether you're heading home after the holidays or have festive plans to celebrate New Years Day, the busy holiday travel period continues, and weather may be a factor. For some, snow, rain ...
Theories such as the Uses and Gratifications Theory, Social Learning Theory, and Cultivation theory offer insights into how individuals learn from media, how media shapes people’s perceptions of reality, and how media satisfies individuals' needs. Research influences what content is produced, what content is consumed, and how media is used to ...
We have good news and bad news. The good news is that Old Navy is running 50% off the entire site during Cyber Monday. The bad news is that it ends at midnight — and lots of our favorite styles ...