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Palmgreen et al. conducted an investigation in 1985 that provides support for a process model of uses and gratifications based upon an expectancy-value approach. [24] Results of the study supported the hypothesis that gratifications obtained are strongly related to the beliefs about media attributes but are not related to evaluations of those ...
The concept of parasocial interaction became increasingly attractive to mass communication scholars as more active views of the audience emerged in the second half of the 20th century—especially uses and gratification theory—and numerous empirical studies have utilized the idea to explore PSI’s antecedents, correlates, and consequences.
Herta Herzog-Massing (August 14, 1910 – February 25, 2010) was an Austrian-American social scientist specializing in communication studies.Her most prominent contribution to the field, an article entitled "What Do We Really Know About Daytime Serial Listeners?", is considered a pioneering work of the uses-and-gratifications approach and the cognitive revolution in media research.
Theories such as the Uses and Gratifications Theory, Social Learning Theory, and Cultivation theory offer insights into how individuals learn from media, how media shapes people’s perceptions of reality, and how media satisfies individuals' needs. Research influences what content is produced, what content is consumed, and how media is used to ...
Whether you're heading home after the holidays or heading on your first vacation of the new year, the busy holiday travel period continues, and weather may be a factor. For some, snow, rain ...
So, despite the “pre,” it’s still a serious health condition. (Learn more about The Best Weight Loss Supplements for Men.) ... Having a family history of prediabetes. Being 45 or older.
Juggling being an elite athlete and starting a family has always been a tricky challenge. For women, their years of peak fertility overlap with the time they hit their physical peak. Male athletes ...
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