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The concept of parasocial interaction became increasingly attractive to mass communication scholars as more active views of the audience emerged in the second half of the 20th century—especially uses and gratification theory—and numerous empirical studies have utilized the idea to explore PSI’s antecedents, correlates, and consequences.
Palmgreen et al. conducted an investigation in 1985 that provides support for a process model of uses and gratifications based upon an expectancy-value approach. [24] Results of the study supported the hypothesis that gratifications obtained are strongly related to the beliefs about media attributes but are not related to evaluations of those ...
Herta Herzog-Massing (August 14, 1910 – February 25, 2010) was an Austrian-American social scientist specializing in communication studies.Her most prominent contribution to the field, an article entitled "What Do We Really Know About Daytime Serial Listeners?", is considered a pioneering work of the uses-and-gratifications approach and the cognitive revolution in media research.
The family is dependent on media for inculcation and reinforcement of family values, recreation and leisure, coping with everyday problems of child rearing, marriage, and financial crises. On the other hand, the media is dependent on the family for consuming their media products. The same is true of media and religious systems.
Berberine, a plant compound traditionally used in herbal medicine, is today commonly stocked on the shelves of health food stores and pharmacies as a supplement.. Berberine supplements gained ...
We have good news and bad news. The good news is that Old Navy is running 50% off the entire site during Cyber Monday. The bad news is that it ends at midnight — and lots of our favorite styles ...
Startled awake, mom discovers her son is shot. As Givens snapped awake, her son Destin was screaming, his right hand bleeding. Givens’ .22-caliber Glock handgun lay on the floor nearby.
The theory has also been used to examine media use expectancy violations, and impacts to these changes, within extended families. [3] The theory has more recently been used by psychology scholars to further examine how one's enjoyment of the communication medium in use will affect relational ties, and to examine predictability patterns of media ...