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Kids eat free specials: Offers a discount on the total dining bill by offering 1 free kids meal with each regular meal purchased. Sampling: Consumers get one sample for free, after their trial and then could decide whether to buy or not. New technologies have provided a range of new opportunities for sales promotions.
Sometimes discounts are given at the point of sale rather than the manufacturer providing rebates, eliminating the need for coupons or mail-in rebates. However, rebates are sometimes given in the form of "cashback offers" for mobile phone contracts or other high value retail items sold alongside a credit agreement.
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Direct email involves sending an email solely to communicate a promotional message (for example, a special offer or a product catalog). Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they rent a list of email addresses from service companies. [5]
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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
Shoppers expect to find deep discounts on Black Friday, but a new study says many retailers create an illusion of a discount by hiking prices first. Think you got a great Black Friday deal? There ...
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