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Disney Princess, also called the Princess Line, [2] is a media franchise and toy line owned by the Walt Disney Company. Created by Disney Consumer Products chairman Andy Mooney , the franchise features a lineup of female protagonists who have appeared in various Disney franchises.
Following the critical and commercial success of Enchanted, Disney confirmed that Giselle would be inducted into the Disney Princess lineup as an official member and merchandised accordingly, [133] creating their first fashion doll directly based on the appearance of a real person. [53]
In September 2014, Disney announced Hasbro as the licensed doll maker for the Disney Princess line starting on January 1, 2016. [67] Mattel again became the licensed doll maker, instead of Hasbro, in January 2022 and the characters of Frozen were part of the line. [97] [98] The latest collection of dolls was available for purchase in January 2023.
In August 2023, American Girl released three Disney Princess dolls: Jasmine, Belle, and Rapunzel. [28] In September, they released a toy soldier collector doll in partnership with FAO Schwarz , and in December, they released The Classic Barbie by American Girl collector doll.
Lego Disney (formerly known as Lego Disney Princess which was launched in 2014 until 2016 and stylized as LEGO Disney) is a Lego theme based on the various Disney Princesses and Disney characters involved in different Disney films and television series. It is licensed from Walt Disney Pictures.
She is the fourth Disney Princess, the first Disney Princess to be developed during the Disney Renaissance, and the first Disney Princess since Aurora. The character is based on the title character of Hans Christian Andersen's 1837 fairy tale "The Little Mermaid" but was developed into a different personality for the 1989 animated film adaptation.
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