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DC was founded in June 1994 by Damon Way, Ken Block and Clayton Blehm. [2] It was originally based in Carlsbad, California, but is now based in Huntington Beach, California. [3] DC originally stood for "Droors Clothing," but since the sale of Droors Clothing in 2004, DC no longer has ties to Droors and is simply DC Shoes, Inc. [2]
Damon Way. Damon Way (born September 23, 1971) is an American designer, brand marketer, entrepreneur and musician. He co-founded DC Shoes [1] [2] in 1994. In 2008 he became a partner at Incase Designs, and transitioned to Chief Brand Officer. [3]
The parent company changed its name in March 2017 from Quiksilver, Inc. to Boardriders, Inc., and is the owner of the brands Quiksilver, Roxy and DC Shoes. [4] In 2018, Boardriders acquired Billabong International Limited, gaining the Billabong, Element, Von Zipper, RVCA and XCEL brands.
After selling his ownership of DC Shoes, Block shifted his business focus to Hoonigan Industries, an apparel brand for auto enthusiasts. He was the co-owner and "Head Hoonigan In Charge" (HHIC) at the company before his death in a snowmobile accident in January 2023. [4] [5]
In 2003, he founded Silver Trucks, a skateboarding accessories company. [17] In 2005, he drafted, designed, developed, and raised funding for the world's first skate plaza, the Rob Dyrdek/DC Shoes Skate Plaza, in his hometown of Kettering.
In 1996, Carroll released a signature model, a technically more advanced shoe based on the Half Cab with a modern internal looped lacing system, [9] [10] [11] but left the company in 1997 and moved to DC Shoes. [12] In 1998, DC Shoes released a Mike Carroll signature model shoe called the "Cosmo". [13] Not long afterwards, Carroll left DC Shoes ...
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Danny was the first pro skateboarder for DC Shoes when the brand was founded in 1994. In the first advertisement for his first pro model shoe, Way stood still because he suffered a neck injury while surfing. DC removed Way from their skateboard team in November 2023.