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2. Communication design - Wikipedia

   en.wikipedia.org/wiki/Communication_design

   Communication design seeks to attract, inspire, and motivate people to respond to messages and to make favorable impact. [5] This impact oriented toward the objectives of the commissioning body, which can be either to build a brand or move sales. It can also range from changing behaviors, to promoting a message, to disseminating information.

3. Customer engagement - Wikipedia

   en.wikipedia.org/wiki/Customer_engagement

   Discussion forums or blogs, for example, are spaces where people can communicate and socialize in ways that cannot be replicated by any offline interactive medium. Online customer engagement is a social phenomenon that became mainstream with the wide adoption of the internet in the late 1990s, which has expanded the technical developments in ...

4. Marketing communications - Wikipedia

   en.wikipedia.org/wiki/Marketing_communications

   For example: the public relations messaging set is customized to its target audience which is media and the industry, the messaging will be about data proofed achievements, whereas in social media messaging content is more friendly and about the brand's soft qualities. communication strategies must converge with marketing objectives while also ...

5. Lasswell's model of communication - Wikipedia

   en.wikipedia.org/wiki/Lasswell's_model_of...

   Whom refers to the recipient of the message. This can either be an individual or a bigger audience, as in the case of mass communication. The effect is the outcome of the communication, for example, that the audience was persuaded to accept the point of view expressed in the message. It can include effects that were not intended by the sender.

6. AOL Mail

   mail.aol.com

   Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

7. Persona (user experience) - Wikipedia

   en.wikipedia.org/wiki/Persona_(user_experience)

   Here, the illustration person called Femi is a persona used online. A persona (also user persona, user personality, customer persona, buyer persona) in user-centered design and marketing is a personalized fictional character created to represent a potential end user. [1]