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A T-group or training group (sometimes also referred to as sensitivity-training group, human relations training group or encounter group) is a form of group training where participants (typically between eight and fifteen people) learn about themselves (and about small group processes in general) through their interaction with each other.
Psychology Today content and its therapist directory are found in 20 countries worldwide. [3] Psychology Today's therapist directory is the most widely used [4] and allows users to sort therapists by location, insurance, types of therapy, price, and other characteristics. It also has a Spanish-language website.
Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" [1] The term psychographics is derived from the words "psychological" and "demographics" [2] Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS).
Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services.It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour.
A reference group is a group to which an individual or another group is compared, used by sociologists in reference to any group that is used by an individual as a standard for evaluating themselves and their own behavior. More simply, as explained by Thompson and Hickey (2005), such groups are ones "that people refer to when evaluating their ...
A person who possesses more authority (or is perceived as being more powerful) than others in a group is an icon or is most "popular" within a group. This person has the most influence over others. For example, in a child's school life, people who seem to control the perceptions of the students at school are most powerful in having a social ...
Psychographic segmentation has been used in marketing research as a form of market segmentation which divides consumers into sub-groups based on shared psychological characteristics, including subconscious or conscious beliefs, motivations, and priorities to explain, and predict consumer behavior. [1]
Marketing objectives are typically broad-based in nature, and pertain to the general vision of the firm in the short, medium or long-term. As an example, if one pictures a group of companies (or a conglomerate), the objective might be to increase the group's sales by 25% over a ten-year period.