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Deere & Company, doing business as John Deere (/ ˈ dʒ ɒ n ˈ d ɪər /), is an American corporation that manufactures agricultural machinery, heavy equipment, forestry machinery, diesel engines, drivetrains (axles, transmissions, gearboxes) used in heavy equipment and lawn care equipment.
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Even though there is no direct function for the colour black in this case, protection was denied under the argument that consumers prefer it for aesthetic purposes. A similar judgement was entered in Deere & Co. v. Farmhand. Deere & Co. tried to establish exclusive use of its John Deere green colour as a trademark, in order to enjoin Farmhand ...
The traditional color of all Timberjack products was a reddish orange. In 1992, the color was changed to green with black and yellow trim. John Deere purchased Timberjack and continued the green, black and yellow paint scheme. Timberjack was owned by the Eaton Corporation in the 1960s, 1970s and early 1980s.
John Deere was born on February 7, 1804, in Rutland, Vermont, [4] the third son of William Rinold Deere, [5] a merchant tailor, and Sarah Yeats. [6] After a brief educational period at Middlebury College, at age 17 in 1821, he began an apprenticeship with Captain Benjamin Lawrence, a successful Middlebury blacksmith, and entered the trade for himself in 1826.