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[3] [4] The site operates in the resale of gaming offers and others digital items by the use of redemption keys. G2A.COM’s main offerings are game key codes for platforms such as Steam, EA app, Uplay, PlayStation Network, Xbox, and Nintendo Switch, as well as gift cards, top-ups, and other digital products. [5]
Fanatical was originally launched in 2012 by Focus Multimedia Limited, under the name Bundle Stars.As Bundle Stars, it curated collections of games for the Steam platform at significantly discounted prices.
A grey market exists around Steam keys, where less reputable buyers purchase a large number of Steam keys for a game when it is offered for a low cost, and then resell these keys to users or other third-party sites at a higher price. [69] [70] This caused some of these third-party sites, such as G2A, to be embroiled in this grey market. [71]
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Services like Steam, Origin, and Xbox Live do not offer ways to sell used games once they are no longer desired. Steam offers a non-commercial family sharing options. [25] This is also somewhat countered by frequent sales offered by these digital distributors, often allowing major savings by selling at prices below what a retailer is able to offer.
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