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Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.
In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service.Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools.
The Harvard sentences, or Harvard lines, [1] is a collection of 720 sample phrases, divided into lists of 10, used for standardized testing of Voice over IP, cellular, and other telephone systems. They are phonetically balanced sentences that use specific phonemes at the same frequency they appear in English.
Various sentences using the syllables mā, má, mǎ, mà, and ma are often used to illustrate the importance of tones to foreign learners. One example: Chinese: 妈妈骑马马慢妈妈骂马; pinyin: māma qí mǎ, mǎ màn, māma mà mǎ; lit. 'Mother is riding a horse... the horse is slow... mother scolds the horse'. [36]
Some words or phrases might be out of bounds for you or your partner, and it’s both of your jobs to know what they are. They might say, “When partners call me a b*tch, it’s not really a turn ...
For example, if an upcoming story about taking a 'bribe' will be damaging, by repeatedly using the word for 'bribe' for trivial accusations, the word itself may become more normalized and readily dismissed when encountered. Slogans A slogan is a brief, striking phrase that may include labeling and stereotyping.
Coffee beans are hitting record high prices not seen in nearly 50 years after difficult growing seasons among some of the world's top producing regions. Earlier this week, the Wall Street Journal ...
Adianoeta – a phrase carrying two meanings: an obvious meaning and a second, more subtle and ingenious one (more commonly known as double entendre). Alliteration – the use of a series of two or more words beginning with the same letter. Amphiboly – a sentence that may be interpreted in more than one way due to ambiguous structure.