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Sensing that the market was in need of a quality quartz watch brand that could cater to the mass market, Chronovski proceeded to launch sub $100–200 crystal encrusted watches. "In an attempt to make time-reading exciting again, Chronovski watches often came with flashy and glittery designs.
Favre-Jacot invented the concept of "in house movements", believing that only through control of the entire watchmaking process could the highest quality be achieved. Zenith was purchased by LVMH in November 1999, becoming one of several brands in its watch and jewelry division, which includes TAG Heuer and Hublot. Benoit de Clerck is the ...
This list is a duplicate of Category:Watch brands, which will likely be more up-to-date and complete. Manufacturers that are named after the founder are sorted by surname. Names in this list require an article about the watch brand or watchmaker
Since the quartz crisis, the brand has pursued its activities by reinforcing from the 1980s its position in the domain of high-quality mechanical watches.Since late 1980s, Girard-Perregaux has been a part of the Swiss Sowind Group.
The company was founded in 1983 through the merger of ASUAG and SSIH, moving to manufacturing quartz-crystal watches to resolve the quartz crisis threatening the traditional Swiss watchmaking industry. [2] [3] [4] The Swatch Group is the largest watch company in the world and employs about 31,000 people in 50 countries. [5]
In 1971, the company's annual production reached the historical peak of 220,000 watches. [4] During the quartz crisis of the 1970s, SSIH was forced to reduce its output by half and to sell off part of its assets. In 1975 SSIH transitioned Blancpain from watch brand to movement manufacturer for Omega and quartz pocket watch maker for Moeris.
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