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A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. [1] The term for this type of alternative name is fictitious business name. [1] Registering the fictitious name with a relevant government body is often required.
The examples and perspective in this article may not represent a worldwide view of the subject. You may improve this article, discuss the issue on the talk page, or create a new article, as appropriate. (February 2014) (Learn how and when to remove this message)
Examples of companies that use corporate branding are Microsoft, Samsung, Apple, and Sony as the company's brand name is identical to their trade name. Other examples of multiproduct branding strategy include Virgin and Church & Dwight. Virgin, a multination conglomerate uses the punk-inspired, handwritten red logo with the iconic tick for all ...
3. Custom Apparel Prints. Another up-and-coming successful business venture is screen printing. This is a great opportunity for those looking to launch a T-shirt or clothing business, as it can be ...
Unlike the names in the list above, these names are still widely known by the public as brand names, and are not used by competitors. Scholars disagree as to whether the use of a recognized trademark name for similar products can truly be called "generic", or if it is instead a form of synecdoche .
For example, verus is listed without the variants for Aloe vera or Galium verum. The second part of a binomial is often a person's name in the genitive case, ending -i (masculine) or -ae (feminine), such as Kaempfer's tody-tyrant, Hemitriccus kaempferi. The name may be converted into a Latinised form first, giving -ii and -iae instead.
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