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Abercrombie & Fitch Co. (A&F) is an American lifestyle retailer, founded in 1892 and currently focusing on contemporary clothing targeting customers in their early 20's to mid 40's. [2]
The article quotes David Cupps, general counsel for Abercrombie & Fitch: "If they try, they would get a call and much more." [27] Also, according to the article: "The controversy over the name heated up in 2006 when Stacey Crummett, chief executive of Hollister-based Rag City Blues, added the word "Hollister" to the label of her vintage blue jeans.
White Hot: The Rise & Fall of Abercrombie & Fitch details the store's success and controversies, including its racist and exclusionary practices. The documentary focuses on the rise in popularity of the brand after the arrival of CEO Mike Jeffries in 1992, and his practices which led to a 2003 class-action suit which alleged racial discrimination in the stores’ hiring policies. [7]
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