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UTM parameters in a URL identify the marketing campaign that refers traffic to a specific website. [1] To define and append the relevant UTM parameters to the appropriate URLs, marketers routinely use simple, spreadsheet-based, or automated UTM builder tools, [3] including the Google Analytics URL Builder for websites. [4]
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. [3]
In Looker Studio, users have the option to create a report from scratch or to use a report template from the Looker Studio Report Gallery. [6] Similar to templates available on other Google applications, these templates are created to make it easier for users to build their reports while still allowing for customization of design elements and other alterations. [6]
Rebang (Google China) – search trend site, similar to Google Zeitgeist. As of 2010, part of Google Labs. [122] Spreadsheets – spreadsheet management application, before it was integrated with Writely to form Google Docs & Spreadsheets. University Search – search engine listing for university websites.
Google Sheets is a spreadsheet application and part of the free, web-based Google Docs Editors suite offered by Google.Google Sheets is available as a web application; a mobile app for: Android, iOS, and as a desktop application on Google's ChromeOS.
Google Sheets – as part of Google Workspace; iRows – closed since 31 December 2006; JotSpot Tracker – acquired by Google Inc. Smartsheet – Online spreadsheet for project management, interactive Gantt, file sharing, integrated with Google Apps [8] Sourcetable [9] – AI spreadsheet that generates formulas, charts, SQL, and analyzes data.
Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. [1] The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO).
Urchin Software Corp. was acquired by Google in April 2005, forming Google Analytics. [5] In April 2008, Google released Urchin 6. [6] [7] In February 2009, Google released Urchin 6.5, integrating AdWords. [8] Urchin 7 was released in September 2010 and included 64-bit support, a new UI, and event tracking, among other features. [9] [10]