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The Bassett's company mascot is Bertie Bassett, a figure made up of liquorice allsorts, which has become a part of British popular culture. The character's origins lie with advertising copywriter Frank Regan, who used the sweets and some pipe-cleaners to construct what was the original version of Bertie. [ 2 ]
The Liquorice Allsorts variety was created by accident when Bassett salesman Charlie Thompson dropped the samples of several different products in front of a prospective client. The client was taken by the idea of selling the sweets all mixed up and in return for the success, the company allowed the client to name the new brand. [1] [6]
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Various liquorice sweets are sold in the United Kingdom, such as liquorice allsorts. Dutch, German and Nordic liquorice typically contains ammonium chloride instead of sodium chloride, prominently so in salty liquorice, which carries a salty rather than sweet flavour. The essential ingredients of black liquorice confectionery are liquorice ...
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George Bassett's memorial in Sheffield General Cemetery. George Bassett (c. 1818–1886) was the founder in 1842 of Bassett's, a confectionery firm in Sheffield. [1] The company (after his death) introduced Liquorice allsorts.