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Weetabix is a breakfast cereal produced by Weetabix Limited in the United Kingdom. It comes in the form of palm-sized (approx. 9.5 cm × 5.0 cm or 4" × 2") wheat biscuits . Variants include organic and Weetabix Crispy Minis (bite-sized) versions.
An online poll of 16,000 people in 2006 identified it as Australia's favourite trademark. [6] The product has been marketed in Australia since 1985 with the catchphrase "Aussie kids are Weet-Bix kids". [7] Based on its success in Australia, a similar catchphrase was adopted six months later in New Zealand: "Kiwi Kids are Weet-Bix kids". [8]
Weetabix is also one of the major manufacturers of generic cereals for the major supermarkets. [citation needed] Weetabix has factories in Europe, East Africa and North America. It is the largest producer of breakfast cereals in the UK. It exports to eighty countries. As of 2012 it employed around 2,000 people. [20] [needs update]
This is a list of breakfast cereals. Many cereals are trademarked brands of large companies, such as Kellanova, WK Kellogg Co, General Mills, Malt-O-Meal, Nestlé, Quaker Oats and Post Consumer Brands, but similar equivalent products are often sold by other manufacturers and as store brands. This is a dynamic list and may never be able to satisfy particular standards for completeness. You can ...
Here, you’ll find the healthiest, tastiest low-sugar cereals around, ... Weetabix. Amazon. Nutritional Info: 130 calories, 1g fat, ... People. Edwin Arroyave gives update on Teddi Mellencamp as ...
Sir Richard William George (24 April 1944 – 23 March 2016) was a British food manufacturer who turned the Weetabix company into a major British brand. [ 1 ] He was knighted in 1995 for his services to the food industry.
New Zealand Customs detained the boxes at the request of Sanitarium on the grounds the British-made Weetabix competed with and confused the branding of their own New Zealand-made 'Weet-bix'. Sanitarium faced a backlash in New Zealand as a result. [13] After failing to come to a settlement, Sanitarium filed civil action against the shop owner.
Weetabix cereals in the UK created Alpen muesli cereal in 1971. [2] Alpen is a whole grain muesli cereal consisting of rolled oats, fruits and nuts. [3]In the UK, Alpen has been a staple on British shelves since the 1970s, accounting for 3% of the UK and Ireland breakfast cereal sales in 2003. [2]