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Jabong.com launched the India Online Fashion Week in 2014. The event was described as a platform for young and aspiring designers, stylists, models and photographers, who were mentored by fashion industry experts including celebrity mentor Yami Gautam. [27] Jabong.com launched a monthly fashion magazine "The Juice" in April, 2014.
In 2011, Myntra began selling fashion and lifestyle products and moved away from personalisation. By 2012, Myntra offered products from 350 Indian and International brands. The website launched the brands Fastrack Watches and Being Human. [12] In 2014, Myntra was acquired by Flipkart in a deal valued at ₹ 2,000 crore (US$230 million).
Lifestyle is a fashion retail store chain owned by Dubai-based conglomerate Landmark Group. [2] Lifestyle's inventory consists of Indian and western apparels, footwear, handbags, beauty products, and fashion accessories for men, women, and children.
Fabindia is an Indian chain store retailing garments, home-decor, furnishings, fabrics and products handmade by craftspeople across rural India. Established in 1960 by John Bissell, an American working for the Ford Foundation, New Delhi, Fabindia started out exporting home furnishings, before stepping into domestic retail in 1976, when it opened its first retail store in Greater Kailash, New ...
Clothing in India varies with the different ethnicities, geography, climate, and cultural traditions of the people of each region of India. Historically, clothing has evolved from simple garments like kaupina, langota, achkan, lungi, sari, to perform rituals and dances.
The first EBO was opened in Mumbai in 2002. MADAME’s first e-shop was launched in 2008. The first international store in KSA was launched in 2011. By this time, there were over 100 retail stores of MADAME already in the country. The brand later diversified as a fashion clothing and accessories brand and is present across three continents today.
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