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Online video analytics (also known as Web video analytics) is the measurement, analysis and reporting of videos viewed online. It is used for the purposes of understanding the consumption patterns ( behavioral analysis ) and optimizing viewing experience ( quality of service analysis).
By 2012, the CMU business editor had characterized YouTube as "a free-to-use... promotional platform for the music labels", [139] and in 2013 the videos of the 2.5% of artists categorized as "mega", "mainstream" and "mid-sized" received 90.3% of the relevant views on YouTube and Vevo. [140]
Business analytics makes extensive use of analytical modeling and numerical analysis, including explanatory and predictive modeling, [2] and fact-based management to drive decision making. It is therefore closely related to management science. Analytics may be used as input for human decisions or may drive fully automated decisions. Business ...
Benefits also include being able to interact one on one with the consumers and talking directly to them through social media platforms. This creates trust in businesses and gives customers more chances to build loyalty and commitment to a brand. [2] Conversely, businesses can find themselves in a bad situation when they use social media poorly.
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to channel owners in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization and sales, and audience development," [1] in exchange for a percentage of the ad revenue from the channel.
This automated analysis capability enables corrective actions to be initiated and/or business rules to be adjusted to optimize business processes. RTBI is an approach in which up-to-a-minute data is analyzed, either directly from operational sources or feeding business transactions into a real time data warehouse and business intelligence system.
Analytics is the "extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions." It is a subset of business intelligence, which is a set of technologies and processes that uses data to understand and analyze business performance to drive decision-making .