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In behavioral economics, willingness to pay (WTP) is the maximum price at or below which a consumer will definitely buy one unit of a product. [1] This corresponds to the standard economic view of a consumer reservation price. Some researchers, however, conceptualize WTP as a range.
When it is the only company raising prices, demand will be elastic. If one family raises prices and others follow, demand may be inelastic. Companies can seek to maximize profits through estimation. When the price increase leads to a small decline in demand, the company can increase the price as much as possible before the demand becomes elastic.
Since for a price-setting firm < this means that a firm with market power will charge a price above marginal cost and thus earn a monopoly rent. On the other hand, a competitive firm by definition faces a perfectly elastic demand; hence it has η = 0 {\displaystyle \eta =0} which means that it sets the quantity such that marginal cost equals ...
A good's price elasticity of demand (, PED) is a measure of how sensitive the quantity demanded is to its price. When the price rises, quantity demanded falls for almost any good (law of demand), but it falls more for some than for others. The price elasticity gives the percentage change in quantity demanded when there is a one percent increase ...
A market-clearing price is the price of a good or service at which the quantity supplied equals the quantity demanded, also called the equilibrium price. [2] The theory claims that markets tend to move toward this price. Supply is fixed for a one-time sale of goods, so the market-clearing price is simply the maximum price at which all items can ...
Hotelling's lemma is a result in microeconomics that relates the supply of a good to the maximum profit of the producer. It was first shown by Harold Hotelling, and is widely used in the theory of the firm. Specifically, it states: The rate of an increase in maximized profits with respect to a price increase is equal to the net supply of the good.
In economics, a reservation (or reserve) price is a limit on the price of a good or a service. On the demand side, it is the highest price that a buyer is willing to pay; on the supply side, it is the lowest price a seller is willing to accept for a good or service. Reservation prices are commonly used in auctions, but
The mathematical first order conditions for a maximum of the consumer problem guarantee that the demand for each good is homogeneous of degree zero jointly in nominal prices and nominal wealth, so there is no money illusion. When the prices of goods change, the optimal consumption of these goods will depend on the substitution and income effects.