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Puma SE is a German multinational corporation who design and manufacture athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. [8] The company was founded in 1948 by Rudolf Dassler (1898–1974).
The idea of the Puma Suede came from the fact that the majority of sneakers at the time were all made of canvas and all mainly looked the same with no real originality. It also wouldn't be until 1969 that the Adidas Superstar, the first sneaker made out of leather, would be released. Puma decided to create a shoe to change the idea of what a ...
Rudolf "Rudi" Dassler (26 March 1898 – 27 October 1974) was a German cobbler, inventor, member of the Nazi Party, businessman and founder of the sportswear company Puma. He was the older brother of Adidas founder, Adolf "Adi" Dassler .
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Exhibition The Rise of Sneaker Culture at the Brooklyn Museum. Sneakers have been an important part of hip hop (primarily Pumas, Nike, and Adidas) and rock 'n roll (Converse, Vans) cultures since the 1970s. Hip hop artists sign million dollar deals with major brands such as Nike, Adidas, or Puma to promote their shoes.
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