Ad
related to: amazon dsp demand side platform companies
Search results
Results from the WOW.Com Content Network
A demand-side platform (DSP) is a concept that combines various software for advertisers (or advertising agencies) to automate the process of buying and selling ad impressions in real time. [ 1 ]
The Trade Desk is the world's largest independent DSP (demand-side platform), which means it helps advertisers purchase ad space across a wide range of platforms.
Another winner that's not as well known as those "Magnificent Seven" stocks above is The Trade Desk (NASDAQ: TTD), the leading independent demand-side platform (DSP). The Trade Desk provides a ...
It works like this. An advertiser contracts with a demand-side platform (DSP) to create a campaign, specifying budgets, goals, and target audiences. Then, when viewers are streaming something or ...
On September 21, 2016, The Trade Desk became a public company with an $18 offering price. The company's opening day was reported as a "vote of confidence for the demand-side platform, whose S1 filing revealed healthy financials: Triple digit revenue growth and profitability — rare in a sector that is seeing much of its growth chomped away by the duopoly Google and Facebook."
Xandr, Inc. (pronounced "Zander") is the advertising and analytics subsidiary of Microsoft, which operates an online platform, Community, for buying and selling consumer-centric digital advertising. [3] In December 2021, AT&T announced that they had agreed to sell Xandr (including AppNexus and Clypd) to Microsoft for an undisclosed price. [4]
A9 continued to develop and operate the service that provides search on all nine Amazon.com sites, as well as other retail sites owned by Amazon such as Endless.com, Javari.de, and Audible.com. In addition, A9 search is also used by other retailers, such as Marks & Spencer , [ 21 ] that license the Amazon retail platform for their online presence.
Smaato was established in 2005 and one year later introduced its mobile supply-side platform (SSP). In 2012, Smaato launched its real-time bidding ad exchange. [citation needed] Thereafter, the company's focus shifted towards mobile acquisition and expansion of its automation platform's self-service aspect.
Ad
related to: amazon dsp demand side platform companies