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Fear, uncertainty, and doubt (FUD) is a manipulative propaganda tactic used in sales, marketing, public relations, politics, polling, and cults. FUD is generally a strategy to influence perception by disseminating negative and dubious or false information , and is a manifestation of the appeal to fear .
The Hersey–Blanchard situational theory: This theory is an extension of Blake and Mouton's Managerial Grid and Reddin's 3-D Management style theory. This model expanded the notion of relationship and task dimensions to leadership, and readiness dimension. 3. Contingency theory of decision-making
Marketing science is a field that approaches marketing – the understanding of customer needs, and the development of approaches by which they might be fulfilled – predominantly through scientific methods, rather than through tools and techniques common with research in the arts or humanities.
A commonly accepted theory holds that a sufficiently philosophical linear disadvantage with an alternative becomes a kritik. There is also much controversy over kritiks being linear disadvantages, due to the fact that most kritik argue the affirmative plan over a discursive level, while a disadvantage argues the affirmative's actions.
Uncertainty management theory (UMT), developed by Dale Brashers, addresses the concept of uncertainty management. Several theories have been developed in an attempt to define uncertainty, identify its effects and establish strategies for managing it. [1] Uncertainty management theory was the first theory to decline the idea that uncertainty is ...
Managerialism is the idea that professional managers should run organizations in line with organizational routines which produce controllable and measurable results. [1] [2] It applies the procedures of running a for-profit business to any organization, with an emphasis on control, [3] accountability, [4] measurement, strategic planning and the micromanagement of staff.
Marketing Theory is a quarterly peer-reviewed academic journal covering the field of marketing. The editors-in-chief are Andreas Chatzidakis (Royal Holloway University of London), Finola Kerrigan (Birmingham Business School) and Rohit Varman (Birmingham Business School). It was established in 2001 and is published by SAGE Publications.
Mass marketing is the opposite of niche marketing, where a product is made specially for one person or a group of persons. Other products of mass marketing are furniture, artwork, automobiles, residential communities, fizzy drinks and personal computers. Typically, things which are perceived to be necessary/essential to the consumer are subject ...