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2. Performance-based advertising - Wikipedia

   en.wikipedia.org/wiki/Performance-based_advertising

   Performance-based advertising is becoming more common with the spread of electronic media, notably the Internet, where it is possible to measure user actions resulting from advertisement. [citation needed] Performance marketing is different from Brand Marketing which focuses on awareness, consideration, and opinions among target consumers.

3. High tech - Wikipedia

   en.wikipedia.org/wiki/High_tech

   The opposite of high tech is low technology, referring to simple, often traditional or mechanical technology; for example, a slide rule is a low-tech calculating device. [4] [5] [6] When high tech becomes old, it becomes low tech, for example vacuum tube electronics. Further, high tech is related to the concept of mid-tech, that is a balance ...

4. High- and low-level - Wikipedia

   en.wikipedia.org/wiki/High-_and_low-level

   In computer science, software is typically divided into two types: high-level end-user applications software (such as word processors, databases, video games, etc.), and low-level systems software (such as operating systems, hardware drivers, firmwares, etc.). As such, high-level applications typically rely on low-level applications to function.

5. Low technology - Wikipedia

   en.wikipedia.org/wiki/Low_technology

   Low technology (low tech; adjective forms: low-technology, low-tech, lo-tech) is simple technology, as opposed to high technology. [1] In addition, low tech is related to the concept of mid-tech, that is a balance between low-tech and high-tech, which combines the efficiency and versatility of high tech with low tech's potential for autonomy ...

6. Meta's performance-based cuts could kick off a wider ... - AOL

   www.aol.com/news/metas-performance-based-cuts...

   The tech giant announced plans to cut 5% of its workforce with a focus on the lowest performers, Business Insider's Jyoti Mann and Hugh Langley report. Based on Meta's most-recent earnings report ...

7. Crossing the Chasm - Wikipedia

   en.wikipedia.org/wiki/Crossing_the_Chasm

   Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.