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  2. List of Facebook features - Wikipedia

    en.wikipedia.org/wiki/List_of_Facebook_features

    Facebook groups can be created by individual users. Groups allow members to post content such as links, media, questions, events, editable documents, and comments on these items. Groups are used for collaboration and allow discussions, events, and numerous other activities.

  3. Digital display advertising - Wikipedia

    en.wikipedia.org/wiki/Digital_display_advertising

    v. t. e. Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. [ 1 ][ 2 ] A display ad is usually interactive (i.e. clickable), which allows brands and advertisers to engage deeper with the users.

  4. Business Model Canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  5. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    t. e. Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [ 1 ] Online advertising includes email marketing, search engine marketing (SEM), social media ...

  6. Online shopping - Wikipedia

    en.wikipedia.org/wiki/Online_shopping

    An online shop evokes the physical analogy of buying products or services at a regular "brick-and-mortar" retailer or shopping center; the process is called business-to-consumer (B2C) online shopping. When an online store is set up to enable businesses to buy from another businesses, the process is called business-to-business (B2B) online shopping.

  7. Facebook Platform - Wikipedia

    en.wikipedia.org/wiki/Facebook_Platform

    The Facebook Platform is the set of services, tools, and products provided by the social networking service Facebook for third-party developers to create their own applications and services that access data in Facebook. [ 1 ] The current Facebook Platform was launched in 2010. [ 2 ] The platform offers a set of programming interfaces and tools ...

  8. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial ...

  9. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Cost per action. Revenue sharing. Mobile advertising. v. t. e. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic.