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S&P Global Inc. (prior to April 2016 McGraw Hill Financial, Inc., and prior to 2013 The McGraw–Hill Companies, Inc.) is an American publicly traded corporation headquartered in Manhattan, New York City. Its primary areas of business are financial information and analytics. It is the parent company of S&P Global Ratings, S&P Global Market ...
Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods. Services marketing typically refers to both business to consumer (B2C) and ...
This is an accepted version of this page This is the latest accepted revision, reviewed on 15 September 2024. Educational publisher "McGraw Hill" redirects here. For the business and financial information company previously known as McGraw Hill Financial, see S&P Global. McGraw Hill The branded McGraw Hill logo as of 2020 Founded 1888 ; 136 years ago (1888) Founder James H. McGraw John A. Hill ...
Valarie Zeithaml. Valarie A. Zeithaml is a marketing professor and author. She is the David S. Van Pelt Family Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. Zeithaml is an expert in the area of services marketing and service quality. [1]
Marketing mix. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing."
Richard B. Chase is Professor Emeritus of Operations Management Marshall School of Business, University of Southern California Ph.D., MBA, B.S., UCLA. Chase specializes in service operations management, which involves applying concepts from OM, organizational theory, and services marketing to the design of service processes.
CMD Group, formerly Reed Construction Data and Construction Market Data, is a provider of business information for the North American construction industry. CMD is owned by ConstructConnect. Its historical roots lie in Construction Market Data, founded in 1982 to publish construction leads and market data. In 2000, London -based Reed Elsevier ...
Revenue. US$ 1.5 billion (2017) No. of employees. 5,000 (2017) Official website. cengagegroup.com. Cengage Group is an American educational content, technology, and services company for higher education, K–12, professional, and library markets. It operates in more than 20 countries around the world. [1][2][3]