Ads
related to: services marketing lovelockmyguidances.com has been visited by 100K+ users in the past month
quizntales.com has been visited by 1M+ users in the past month
Search results
Results from the WOW.Com Content Network
Christopher Lovelock. Christopher Lovelock (12 July 1940 – 24 February 2008) was born in the town of Saltash, Cornwall in the United Kingdom. He was best known as a pioneer in the field of Services Marketing among other titles such as author, professor, and consultant. Lovelock was also known for his excellent case studies.
Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods. Services marketing typically refers to both business to consumer (B2C) and ...
Inseparability is a term used in marketing to describe a key quality of services as distinct from goods, namely the characteristic that a service has which renders it impossible to divorce the supply or production of the service from its consumption. [1] Other key characteristics of services include perishability, intangibility and variability ...
Evert Gummesson (18 January 1936 – 2 April 2023 [ 1]) was Professor Emeritus of Service Marketing and Management at the Stockholm Business School, where he was formerly the Director of Research. He received his Ph.D. from Stockholm University, Stockholm School of Economics. He was a Fellow and Honorary Doctor of Hanken School of Economics ...
Christopher Lovelock (1940-2008) - author of many books and articles on services marketing; Theodore Levitt (1925-2006) - former editor of Harvard Business Review, prolific author of marketing articles and famed for his article, "Marketing Myopia"
2009: Honored as a major contributor to the field of service operations management in the January issue of the POMS Journal and also was awarded the Lovelock Award [8] for his contribution to services by the American Marketing Association. 2010: Selected by the UCLA Anderson School of Management for their 100 Points of Impact [9] honors.
Ads
related to: services marketing lovelockmyguidances.com has been visited by 100K+ users in the past month
quizntales.com has been visited by 1M+ users in the past month