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  2. Health marketing - Wikipedia

    en.wikipedia.org/wiki/Health_marketing

    Health Marketing is a discipline that employs traditional marketing techniques and research-driven strategies to protect and promote the health of diverse communities. This multidisciplinary field blends elements from public health promotion, marketing, and communications to deliver vital health information to the public.

  3. Pharmaceutical marketing - Wikipedia

    en.wikipedia.org/wiki/Pharmaceutical_marketing

    Pharmaceutical marketing is a branch of marketing science and practice focused on the communication, differential positioning and commercialization of pharmaceutical products, like specialist drugs, biotech drugs and over-the-counter drugs. By extension, this definition is sometimes also used for marketing practices applied to nutraceuticals ...

  4. Health communication - Wikipedia

    en.wikipedia.org/wiki/Health_communication

    Health communication is an area of research that focuses on the scope and implications of meaningful expressions and messages in situations or circumstances associated with health and health care. [ 9 ] Health communication is considered an interdisciplinary field of research, encompassing medical science, public health, and communication studies.

  5. Society for Healthcare Strategy and Market Development

    en.wikipedia.org/wiki/Society_for_Healthcare...

    The Society for Healthcare Strategy and Market Development (SHSMD) is a U.S.-based professional association and group associated with the American Hospital Association. [1] SHSMD members represent healthcare-specific disciplines such as marketing, communications, public relations, strategic planning, business development, physician relations ...

  6. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    t. e. Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities. [citation needed][1][2][3] Compare marketology, [4] which Aghazadeh defines in terms of ...

  7. Pharmaceutical industry - Wikipedia

    en.wikipedia.org/wiki/Pharmaceutical_industry

    A drug manufacturer inspection by the US Food and Drug Administration. The pharmaceutical industry is an industry involved in medicine that discovers, develops, produces, and markets pharmaceutical goods for use as drugs that function by being administered to (or self-administered by) patients using such medications with the goal of curing and/or preventing disease (as well as possibly ...

  8. The hormonal health 'marketing scheme' medical experts want ...

    www.aol.com/hormonal-health-marketing-scheme...

    Common hormonal issues include polycystic ovary syndrome (PCOS), diabetes, perimenopause and menopause, according to Tang. Symptoms such as fatigue, unexplained weight change, extreme thirst ...

  9. Health care analytics - Wikipedia

    en.wikipedia.org/wiki/Health_care_analytics

    Health care analytics is the health care analysis activities that can be undertaken as a result of data collected from four areas within healthcare: (1) claims and cost data, (2) pharmaceutical and research and development (R&D) data, (3) clinical data (such as collected from electronic medical records (EHRs)), and (4) patient behaviors and preferences data (e.g. patient satisfaction or retail ...

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