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2. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Google Ads. Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [2] It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps, videos, and on non-search websites ...

3. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   Research. v. t. e. Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1] Online advertising includes email marketing, search engine marketing (SEM ...

4. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Mobile advertising. v. t. e. Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. [1][2] Pay-per-click is usually associated with first-tier search engines (such as Google Ads ...

5. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

6. Search advertising - Wikipedia

   en.wikipedia.org/wiki/Search_advertising

   Search advertising provides opportunities for two-way contacts through web-based chat, Internet-based calls, call-back requests or mailing list sign-ups. There are some guidelines to establish minimum acceptable counting procedure for clicks. Each and every click has a life cycle which is known as click referral cycle.

7. Quality Score - Wikipedia

   en.wikipedia.org/wiki/Quality_Score

   t. e. Quality Score is a metric used by Google, [ 1] Yahoo! [ 2] (called Quality Index ), Facebook [ 3] (called Ad Quality) and Bing [ 4] that influences the ad rank and cost per click (CPC) of ads. To determine the position of the ad on a search engine, each ad is allocated using a process which takes into account the bid and the Quality Score.

8. Copy testing - Wikipedia

   en.wikipedia.org/wiki/Copy_testing

   Copy testing is a specialized field of marketing research, that determines an advertisement's effectiveness based on consumer responses, feedback, and behavior. Also known as pre-testing, it might address all media channels including television, print, radio, outdoor signage, internet, and social media. Automated Copy Testing is a specialized ...

9. Ad text optimization - Wikipedia

   en.wikipedia.org/wiki/Ad_text_optimization

   Ad text optimization ( ATO) is the process of improving the performance of a text Pay Per Click (PPC) Advertisement on search engines by improving its Click Through Rate (CTR) performance both in terms of volume and quality of response, that is “more buyers, less browsers”. ATO is an element of Search engine optimization, where the subject ...